Every great creation in the world has been brought about by solving a problem, no matter how big or small. Whether it's finding something more comfortable to sit on instead of rocks, or something to keep our food cold so it doesn't perish, there are design-solutions all over the world that were initially a problem or an unanswered question.
Thinking as an illustrator, I've been working to figure out what type of problem I am solving and what I am realizing is that illustrators solve lots of problems all the time just as graphic designers do because illustrators bring to life imagery that is in someone's head but that they cannot communicate on paper in the same way that an artist can. With our advanced drawing skills, we can whip up imaginative sceneries like giant cookies eating flowers or ladies with longer-than-life eyelashes. This is so great for commercial companies because not only can illustrators help create sketches of products to be made, make artwork for the actual product and/or packaging AND create additional imagery that supports the products message or goal, we can also embark on the problem-solving train that product may be bringing to the world.
Can you think of a world without images for a moment? Can you imagine what that looks like? No posters in the subway station, no magazines or galleries and no visual indicators of common symbols like "no diving". We are surrounded by images in our day-to-day life and these are things that captivate our attention often with much more ease than photography. Illustrations are unique, to the point, and extremely visually communicative of an idea or product.
Design-thinking as an illustrator requires brainstorming and creative drafting on many levels. Once we know the goal or message of an illustration, we then craft up the best most unique ideas to present it in a captivating way, but the work isn't done there! Once we have figured that out, we then have to internally figure out the composition of the illustration including the layout, colours, shapes and visual direction. We need to figure out how the audience will trace out the illustration with their eyes in a matter of seconds. Hierarchy, colour, composition and focus point are all extremely important when it comes to a successful illustration.
What are some other creative careers in which you can think of how we may need Design-Thinking?